Home lifestyle The splash! Benetton's color scheme for summer 2020

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The splash! Benetton's color scheme for summer 2020

by ace
The splash! Benetton's color scheme for summer 2020

It was five o'clock in the afternoon on September 17, and everything seemed set to kick off another Milan Fashion Week. After New York and London, the Italian city is the next stop on the launch of trends for the next spring / summer season 2020. In this edition, United Colors of Benetton was honored to open another packed week of fashion shows in Milan.

Outside the parade venue, he already felt the bustle of these events: guests, the press, and, of course, in a Benetton parade, several people in brightly colored clothing that let themselves be photographed. The setting chosen was the Cozzi Pool, a 1930s architectural building with a lot of history. Inside, the catwalk was designed in a U shape around the pool and even the benches for the guests respected the theme. With music in the air and spotlights aimed at the deep blue pool, the first people on the scene were seven swimmers, with rainbow-shaped swimsuits, who dived into the pool, swam to the opposite end and so set the tone. to the beginning of the presentation.

The collection, for women and men, signed by creator Jean-Charles de Castelbajac is called Wave of color, the wave of colors and was inspired by the world of the seas: sea, water and sailing world interpreted as a journey. the most characteristic Mediterranean ports, from Saint-Tropez to Hydra. This imagination has translated into a selection of cultured pieces (mariniére, fitted jacket, pullover, sweatshirts) with simple lines because Benetton claims that it creates for a "genderless, ageless, cosmopolitan and global audience" always with the quality of materials as strong bet. This is the second collection from the Moroccan / French designer (see first here) who became artistic director of the Italian brand in 2018. And although the show started simple in shapes and colors (dresses, t-shirts, straight pants ), soon developed and showed all the elements that underlie the Italian brand's DNA.

Benetton's bold color palette was complemented by some pastel shades (which the designer already calls Pastel-Bajac), which played an equally important role in the construction of the collection, as well as the poudré tones (also classic of the brand). and a diverse range of shades of blue, made with natural mineral inks, and as a tribute to denim (another key element of Benetton DNA).

Looks with blocks of color and patterns with wide stripes and large flowers filled the catwalk in a good mood. The show's latest looks were a tribute to Oliviero Toscani and translated into maxi-print t-shirts from the advertising campaigns the photographer signed for United Colors of Benetton and became iconic. Castelbajac justified in a statement from the brand: "I want to create a moving show to show even the youngest the explosive character of Oliviero's work, totally in tune with the brand's DNA." Toscani can see the tribute live because he was sitting in the front row of the parade, next to Luciano Benetton, one of the founders of the Treviso brand, who at 84 did not want to miss the event.

© Jean-Charles de Castelbajac

Illustrations from the United Colors of Benetton Spring / Summer 2020 Collection by Jean-Charles de Castelbajac. "Data-title =" Illustrations from the United Colors of Benetton Spring / Summer 2020 Collection by Jean-Charles de Castelbajac. "Data-description =" Jean-Charles de Castelbajac "/>

<p>
                                © Jean-Charles de Castelbajac
                            </p>
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Illustrations from the United Colors of Benetton Spring / Summer 2020 Collection by Jean-Charles de Castelbajac. "Data-title =" Illustrations from the United Colors of Benetton Spring / Summer 2020 Collection by Jean-Charles de Castelbajac. "Data-description =" Jean-Charles de Castelbajac "/>

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                                © Jean-Charles de Castelbajac
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The splash! of Benetton for summer 2020 – the illustrations

The illustrations in this collection by Jean-Charles de Castelbajac.
Another of the protagonists of this parade was Popeye. The famous sailor of comics and animation, created in 1929 by Elzie Crisler Segar, was present in prints and assumed the role of ecological ambassador of the parade. And besides the sailor hats that some models wore, and the anchor prints, Olivia Palito was also present. We refer back to the theme of water and oceans to explain that the character is like an advocate of the aquatic environment and this season's approach to the theme of ecology and sustainability, so important to Benetton. Brand research and research laboratories have been working in this area to develop products made from environmentally friendly materials and have results such as paper and recycled materials.

Jean-Charles de Castelbajac (Casablanca, 1949) was never afraid of color – in 1997 he designed liturgical robes for the Pope and 500 cleric members with a five-color vertical rainbow for the World Junventude Day in Paris. – let alone popular culture dolls – we don't even have to go back to the 1990s, just remember Lady Gaga in a coat made of Cocas frog cuddles at the MTV Video Music Awards in 2010 – long ago began to convey social, cultural messages. and humor with their parades, as well as venturing for less obvious materials in their creations. Fearless irreverence helped Castelbajac build a solid and respected career. He designed the first women's collection in 1968, but only 10 years later he founded his own brand – Maison Jean-Charles de Castelbajac – and in 2016 abandoned the project. In 2018 he was named artistic director of the United Colors of Benetton women's and men's collections and this union seems not only perfect, but destined to happen.

In a statement, the designer suggested that the idea for this spring / summer 2020 fashion show would be "Let's dive with Benetton at fashion week, remembering the last moments of summer, a la piscine". And with the heat in the city, it will have left many guests in the mood for an early swim next season.

(tagsToTranslate) Fashion (t) United Colors of Benetton (t) Benetton (t) Milan (t) Jean-Charles de Castelbajac (t) water (t) pool (t) fashion show

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