MONTREAL – In what it calls the first American, a Quebec company is testing marketing juice boxes with paper straws.
Lassonde Industries Inc., based in Rougemont, Quebec, has announced the launch of 200-ml Oasis Apple Juice Boxes, which for now will only be available in 10 St-Hubert restaurants and 14 IGA supermarkets in Quebec.
Lassonde developed the product with Tetra Pak, a global packaging company that helped produce similar juice cartons with paper straws in Europe last summer. The box and straw of the new juice boxes are made of paper products and are recyclable.
"In recent months, we have committed to finding sustainable solutions to make our containers more eco-responsible," said Jean Gattuso, president and CEO of Lassonde. "This initiative is the first step in that direction."
Biodegradable paper straws, considered more environmentally friendly than plastics, have grown in popularity in recent years.
St-Hubert stopped offering plastic straws at its restaurants in 2018, and its president, Richard Scofield, said offering new juice boxes "is a logical next step for us."
Lassonde is also inviting consumers who are testing new juice boxes to give feedback.