Primark has taken the unusual step of issuing a warning to its customers not to buy their products online.
The discount retailer, part of Associated British Foods (ABF), has no online store – trading only on about 200 sites in the UK.
He issued the statement on Tuesday, apparently in response to a newspaper article suggesting that his products were now available on Amazon.
We do not have a business partnership with Amazon and any Primark products appearing on the site are being resold by third parties at higher prices. We encourage our customers to visit us at our stores to find the best value.
– Primark (@Primark) October 15, 2019
Primark said through its Twitter account: "We do not have a business partnership with Amazon and no Primark products appearing on the site are being resold by third parties at higher prices.
"We encourage our customers to visit us at our stores to find the best value."
Primark products found on Amazon seem to be limited mainly to women's clothing and their popular Disney and Harry Potter product lines.
Prices charged by independent sellers, in some cases, were almost double the price of the Primark store.
Customers responded to the company's tweet by demanding that Primark launch an online offer, although other users pointed out that this move risked increasing store prices as a start-up would greatly increase the company's costs.
Primark has been a great success story for ABF as its cheap fashion model has been spared the crisis that faced much of the rest of Main Street – partly as a result of consumers feeling tight in the race for Brexit.
Primark's new flagship store in Birmingham places emphasis on popular brands
Sales, the company predicted last month, were likely to have increased by as much as 4 percent during its last financial year – driven by new stores, including a new website in Birmingham.
Amazon was yet to respond to a comment from Sky News.