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EBANX announced on Wednesday (29) the beginning of its operations in Uruguay, making the country the ninth in Latin America where the brand has operations. The rest are Argentina, Chile, Colombia, Peru, Bolivia, Mexico and Ecuador, in addition to Brazil. The company will start in the new country by processing payments with debit and credit cards, national and international.
“Uruguay has a stable economy, high levels of financial inclusion and mature digital commerce. We are very happy to announce this expansion, to be able to connect our merchants to a market with such great potential, and to connect Uruguayans to the best brands in the world. world, who believe in Latin America as much as we do “, says João Del Valle, co-founder and chief operations officer (COO) of EBANX.
The choice of the country is due to the current panorama of the nation, which has a high GDP per capita (US $ 17.2 thousand) and an internet penetration rate of almost 75%. Within the e-commeece scenario, the company had a 21% increase in online purchases in the 2020 edition of the local Cyber Monday, Ciberlunes, according to data from the Cámara de la Economía Digital del Uruguay (CEDU).
“As a global payments company specialized in Latin America, we want to offer an increasingly integrated and localized solution for our merchants. Expanding to Uruguay with strong local connections places us one step closer to that goal “, adds Del Valle.