Thinking about the needs of real women, the brand relied on the actress to star in a danced tutorial that shows the four essential steps to finding the ideal bra. The idea is to explain exactly how to adjust the bra straps, tighten it behind the back, correctly place the chest in the cup, and lastly, make the Bra Twist.
Through this fun approach, Intimissimi aims to reinforce the importance of achieving a perfect fit. Sarah Jessica Parker, icon of style, wears the choreographer skin of this movement. The actress introduces us to different women who dance the Bra Twist ritual with the news of the season: the latest bra of the Vera line (intended for larger-breasted women who need more support), the new super push-up in silk and a triangular bra in cotton and lace. The brand intends to create pieces for all shapes and forms of today's woman, with collections that include 40 types of bras that support and move without neglecting elegance.
How to wear a bra according to Sarah Jessica Parker
Brand customers will also have access to a QR code (via social networks and stores) that will allow them to interact with Sarah Jessica Parker's avatar and find the perfect bra, take a selfie with her, dance and more .
(tagsToTranslate) intimissimi (t) bras (t) lingerie (t) sarah jessica parker (t) fashion