In the era of streaming, there are many places to get a lot of content for free. We have YouTube itself that offers the possibility to watch movies for free, obviously with a few minutes of advertising from the platform itself. Despite these offers, Netflix and other subscription streaming services are the most common, but we may see a paradigm shift.
According to what was discovered by XDA Developers, Google Play Movies may soon have free, ad-supported viewing movies. What this means is that we may have a video service similar to what Spotify offers, completely free and supported by advertisements.
First highlighted by XDA, a bit of code was found in version 4.18.37 of the Android application for Play Movies and TV that reveals some future plans that Google has for the service. Several streams in the app make it clear that Google plans to add these free movies to the service in the near future.
The streams include an ad message that mentions that there will be “hundreds of films” available with “just a few ads”. Presumably, this will work a lot like Vudu, which is a film and TV market on its own, but has a rotating library of free content that displays ads intermittently throughout the film, not available in Portugal or Brazil.
Possibly, these new ad-supported films are just an extension of YouTube Movies, which debuted in 2018. After all, Google Play Movies and YouTube share the same library when it comes to purchased content.
There is also a message that appears to notify users when an ad is in progress when content is being streamed to Chromecast.
There is no timeline to indicate when this can reach Google Play Movies, but free movies are certainly something we would like to see! It would also be great if Google launched this feature sooner or later, considering the current state of affairs and which is forcing many people to stay at home.