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Crozier in talks to chair market research giant

by ace
Crozier in talks to chair market research giant

Adam Crozier, former head of ITV, is in talks to become the president of one of Britain's largest market research groups following his $ 4 billion acquisition.

Sky News found that Crozier was approached by Bain Capital, a purchasing company that acquired a 60% stake in Kantar last year, on the paper.

A commitment has yet to be finalized, but industry sources said Crozier could sign an agreement with Bain before spring.

Bain bought Kantar's equity interest in the WPP Group, a marketing services provider FTSE-100, built by Sir Martin Sorrell for more than three decades.

Sir Martin, who stepped down last year and founded S4 Capital, a new-age marketing holding company.

His successor to the WPP, Mark Read, reshaped the company by transferring several subsidiaries and merging some of its agency brands.

The WPP maintained a minority stake in Kantar, which employs around 28,000 people and is one of the largest market researchers in the world.

Kantar is currently looking for a new chief executive to replace Eric Salama.

If Crozier assumed the presidency of Kantar, he would reunite him with Ian Griffiths, who was recently appointed as chief financial officer.

The pair worked together at ITV, which Crozier left in 2017.

He has since become president of ASOS, an online fashion retailer, and Vue Entertainment, the cinema chain.

Before joining ITV, Mr. Crozier directed the Football Association and the Royal Mail Group.

He was also previously a senior executive at Saatchi & Saatchi, the advertising agency.

Bain and Crozier could not be reached for comment on Saturday.

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